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  • Sport October, 1947
  • Sport October, 1947

Sport October, 1947

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SPORT magazine was an American sports magazine. Launched in September 1946 by the New York-based publisher, Macfadden Publications, SPORT pioneered the generous use of color photography – it carried eight full colour plates in its first edition – and almost immediately became half-bible, half-guru to a generation of men coming of age.

SPORT predated the launch of Sports Illustrated by eight years, and is remembered for bringing several editorial innovations to the genre, as well as creating, in 1955, the SPORT Magazine Award. The SPORT Award, given initially to the outstanding player in baseball’s World Series (Johnny Podres of the Brooklyn Dodgers was the inaugural winner), was later expanded to include the pre-eminent post-season performer in the other three major North American team sports. What made SPORT the most distinctive from Sports Illustrated, however, was the fact it was a monthly magazine as opposed to SI's weekly distribution.

For many of the middle years of the 20th century, the king of sport magazines in North America was not Time Inc.'s Sports Illustrated, but the brainchild of another publishing house, Macfadden Publications. Launched in September 1946, Macfadden's SPORT magazine broke new ground, as the first mainstream national sports publication, but also in its editorial innovations. In those years, SPORT had the market for magazine-style sports journalism virtually to itself and, under founding editor Ernest Heyn, pioneered a brand of behind-the-scenes glimpses of the heroes of the day not previously attempted. The emphasis was not on the games or the teams, but on the elements of human drama that lay beneath. SPORT was an icon in the league of LIFE, Look and The Saturday Evening Post.

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All of our vintage magazines have been stored in a dry, acid free environment.

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